Google puts user experience first, and that includes ad blocking.Ī common misconception about Google is that they are obsessed with making marketers lives more difficult with all of their updates and changes, which is not the case. So while it can’t hurt to glance through a checklist and make sure you don’t have bad ad experiences, there’s no substitute for looking at how your content corresponds to keyword rankings for and making sure they line up. The types of ads that do not follow Google’s rules, courtesy of the Coalition for Better Ads. It doesn’t matter if you’re pushing a conversion or sharing an inspirational quote - yes, those Forbes interstitials will qualify as bad ads in Google’s book - if you make it difficult for the user to get the information or experience they came to the page for through the search engine results page, Google is out to block you. Google is penalizing sites that forcibly redirect users’ search intent. It’s important to understand that Google’s definition of an ad is broad. There’s more to compliance with the Google Chrome Ad Blocker rules than you might think. So let’s find out what you need to do to make sure your organization is not impacted by the new rules. It should come as no surprise that Google is investing even more in user experience by penalizing sites that use certain intrusive advertising practices.Īs customer-first marketers, we should take a page out of Google’s book when making decisions around how to provide value to our customers, prospects, and audience. Google is about to change your web experience by turning on a Google Chrome ad blocker in the browser that automatically blocks ads that meet certain criteria created by the Coalition for better ads.
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